Articles in the ‘Web Design’ Category

Hundreds of thousand visitors search online every hour but most of them don’t end up on your website.  You can get some quality visitors to your website but simply adding quality content.  Offering quality content via blog, audio or video will make search engine visit your site more often and help you rank better in search results.

 Search engines love content that are Search Engine Optimized (SEO). This is probably one of the best ways to boost traffic to your website and it’s very engaging of your customers.  Let me explain how quality search engine optimized articles work and they can help your website.

First of all, you need to understand what is a keyword? In a very simple term, it’s a “word or series of words” you type in search engine to find website or webpage.  Google or other search engines go to their data base and produce a list of search results based upon the popularity of each webpage.  Search engines that the most popular webpage for the keyword searched must be most accurate response to user query.  The way that Google deems a website or webpage popular is by counting the number of links that point back to this site on the internet.  Not just any links – good juicy links that tell Google that this page is important. Now that you know the basics than how can you get your website on the top of the search results? The answer is through Search Engine Optimized articles.

 These articles are designed for readers but also designed for search engines by incorporation multiple variations of keywords in the article.  Once the articles are proof read and properly optimized, SEO articles are then submitted to blogs, directories, and personal websites in order to provide a supplement of back links.   All these links point to your website that helps you gain competitive advantage in search results.   We also recommend that article postings just be unique for each posting.  This helps in elimination of duplicate content from the internet and search engine reward websites that follow this rule.

 I would also like to post out the cost vs price aspect of SEO articles.  Lower cost SEO articles are usually duplicate and can be easily found on internet with little search.  Moreover they are usually not  optimized for your business.  Although these kinds of low cost SEO article may give temporary boost to your website rankings but they may either be blocked by search engine or heavily penalized for not following the guidelines established by the search engines.  

 Here is basic rule of thumb, write writing a article or two for your website and then optimize it for the search engine.. You will know exactly how much time a good written optimized article should take and what s it worth.  Also, don’t forget the 2nd part of the puzzle.  You also need to submit the original article to each unique article directory to get good back link.

 As you can see, properly optimized quality articles can be great way to help you boost traffic to your website.  Tell us how quality content has helped your website?   Can you tell what keywords this blog post is optimized for?

You may notice that updating some data or images on your webpage is not immediately recognized by search engines like Google. In some case it may take weeks if not months for search engine to show the updated information in the search results.

This is due to the fact that search engines keep copies of WebPages in its massive database. When user search for a “keyword”, Google bots go searching for the WebPages in Google Data Base (not on world wide web). This makes the process of searching much faster. However the drawback of this process is that results are not up to date.

Google uses a process of “crawling” the internet to find the updated and new WebPages on daily basis. However every single page or website is not crawled every day. How many web pages and which web pages should be crawled? This question can only be answered by the search engine. Google has given some direction about its crawling process, “Our crawl process is algorithmic; computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. We don’t accept payment to crawl a site more frequently.”

You can not pay search engine to crawl your site than how can you ensure search engine gets the most up to date information about your website. This is where your website design team and Search engine optimization specialist come into play. They can design your webpage based upon the recommendations of search engines like Google. This will ensure you have a fair chance of winning in the competing world of internet. Search engines have offered clear guidelines that must be followed in order for search engines to accurately index your site in their data base.

Here are some of the technical guidelines by Google:

Technical Guidelines By Google

Google Web Master   Technical Guidelines

  • Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
  • Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
  • Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
  • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit http://code.google.com/web/controlcrawlindex/docs/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

These are just some of the many guideline set up Google. Following such guidelines will make sure your website stays on the good list of Goolge. Google has designed its algorithm around efficiency and accuracy. If you continue to provide updated, relevant and quality content on your site than there is a good chance that you site will be crawled as often as its updated. Google algorithm is also adaptive. If your site is being updated every day and then Google will learn that pattern and start to crawl your site on daily basis but if your site is updated every two months that Google will probably crawl your site every two months.

 

I am sure you must have heard of term Search Engine Optimization and how it can help your site rank better for a given keyword.  In case you are still living in 20th century and are completely unaware of SEO than you can read the basics of search engine optimization here.  It may sound obvious but let me say it anyway.  Better ranking for keyword also means more sale. So, it make sense to invest on SEO  but how much money you should spend on search engine optimization ?  I hope this small blog post can help you find the answer to this question.

How to Estimate Your Return On Investment (ROI)

Before investing on your next SEO or PPC project you should predict the likelihood for return on investment.  You may find it impossible to calculate an accurate ROI; but you can get a basic idea by doing some simple math.

Simple ROI Estimator for an E-commerce Site SEO project

Start by searching some good keywords for your website.  You may find it very helpful to hire a professional company who can do a keyword research for your business.   Professional SEO Company can also provide some good numbers that will allow you to make estimates for ROI.  Try to collect the following information from the SEO Company or doing your own research.

Estimated SERP position (after SEO)

Estimated Monthly Search Result (should be fairly accurate)

Estimate Conversion Rate

Based upon these numbers, you can now calculate your monthly margin per keyword.

Monthly margin per keyword = (SERP position % x  Conversion Rate % x Monthly Search Traffic) x average  margin for the product.

Higher the SERP position = More clicks for your site, how much more?

SERP Position 1 = 56 %
SERP Position 2 = 13 %
SERP Position 3 = 9 %

 For Example:

Lets take a look at an online beauty supply store with a 2% estimated conversion.  If this site can achieve 2nd position for a keyword with 100,000 monthly searches and $50 margin than this keyword will be making about $13000.

Let’s do the math :

(.02 x .13 x 100000) $50 = $13,000.00 margin per month

How much are you willing to pay for SEO if you can make additional $13,000 every month?  Want to know the ROI of your SEO project ? 

 

Search Engine Optimization or SEO can be defined as a process of improving ranking of webpage in natural organic search results.   For example, if you searched for term  “webdesign fixtro”, you will be presented with search results.  This search result page is divided into three sections. Section 1 (on top of the page) and Section 2 (on right side of the page) are advertisements.  You can place your ads in these sections but you will have to pay for each click or based upon number of impressions of your ad.  However, third section of the page presents “organic search results”.  No one can buy a spot in this section of the web page.  Each web page is evaluated on number of criteria and winner is presented on top of the page.

Here is an example of Search Results for “webdesign fixtro”:

Organic search results are presented in the third section with green border.  Companies around the world and companies around corner, both, compete to get their webpage on top of this section.  Why not ? After all its free.  However,  ranking on top is not an easy nut to crack.  Algorithms used by search engines to evaluate the web page are consistently changing.  Site that is ranked # 1 on Google search results may not rank even in top 10 pages tomorrow.    You can go from top of the search results to the bottom of search results with in hours.  However, getting from bottom to top can take months if not years.

Process of improving rankings in search engine for webpage is know as Search Engine Optimization or SEO.  Rankings can be improved using best practices recommended by search engines and bad practices recommended by flyby-night SEO or Search Engine Optimization companies.    Did I confuse you ? Let me explain.  

Search Engine Optimization is a process that takes time.  Your website or webpage should be easy for search engine to understand,  offers correct information user is looking for and must be liked by other users of similar interest.   If multiple webpage are tied for first two criteria than the most popular webpage wins and presented at the top of search results.  Making your site popular can be done in hard, painful and ethical way or in easy/fast way.  Hard painful and ethical work produces long term results and help you rank better on search engine over time.  However, quick and fast way may get you on top of the page in as little as 3 days but there are very good chance that you will be penalized by search engine or result in completely removed from the search engine results.

Most popular webpage ?   Concept of popularity of webpage is all about “back links”.  Meaning how many other sites on the internet are linking back to your webpage .  For example, you sell shoes for men and they are on sale for $50.  Customer went to your sent and shared the link on his or her facebook profile – that is a back link to your site.  Or let’s say – you really liked the blog post and shared this blog on your website.  That is a back to link to this webpage.  In other words,  search engine feels that site with original and creative content will be shared by users.  And therefore this site must have a better information for the key term searched. 

Can Fixtro help in making my website popular ?

 I don’t think you really want us to make your site popular.  What you really want is targeted visitors to your website.  1000 targeted visitors are much better than 100,000 random visitors.  And therefore you need to look at complete picture of Search Engine Optimization.  This includes:

  • Good Layout of Site
  • Good Content on site
  • Search Engine Readable
  • Popularity on net

 How quickly can my site rank in top 10 listing of Google ?

Depends on many factors but key is what kind of competition the keyword has.   For example – competition for keyword “web design” is much more than for “webdesign Fremont”.   Just because of this face, it will take us longer to rank for “webdesign” than to rank for “webdesign Fremont”.  Choosing the right keywords is the key.  Good Search Engine Optimization company will spend a day or two to understand your customers and your products before recommending keywords.   Once keywords are selected you can work on content and other search engine optimization factors.

My site do not show up in search results at all ?

There are many reasons for search engine not showing your website.   You site may be blocked by search engine due to black hat search engine optimization or may be search engine can’t crawl your website or you may have duplicate content on your website.   There are hundreds of factor that may contribute to this issue.   But usual issue is either black hat SEO or duplicate content.

Any suggestion for new websites ?

Do something !  Most new website owners leave the site on the net hoping some how customers will get there.  Often sites website owners also get scared of SEO cost.   Search engine optimization is important if you are serious about your website.  Contact a local SEO company that can work with in your budget and help you achieve milestones as you grow your site.

 

 

You worked very hard in school for last 5 years and just passed your CPA exam.  You are thinking about starting your own business practice but you would like to get some ideas about branding your new business. Well, let me see if I can help you little bit.

You have two options when it comes down to branding.  A.) You want to brand yourself (aka Mr. Smart Accountant, CPA) or B.) You want a unique new brand name (aka Best Hayward Accounting Firm).   Picking option A usually sounds very attractive to start up one man shops but businesses with owner name as brand are very hard to resell.  This is simply because new prospective owner do not want your name as their brand.   So, decide in advance if you would like to resell your business or not.

In my opinion, you are done with the hard part.  Everything else should be decided based upon your customer’s opinion.   Logical next step is getting a logo for your name.   But before you get a logo, you must clarify, what is it that your brand should represent? What unique value will you be giving to your customers? What is it that you want to be known for?  Your logo shouldn’t be just your name.  It should simply represent the solution to that ultimate problem you are solving for your customer.

At this stage, you will also need to pick a color scheme. Color scheme will used in all of your literatures, website, dress code, posters or any other marketing material you will every produce.   You must get this color combination correct.   Don’t worry; you do not have to guess.   Your friends, family members and even the unknown strangers can help you with this task.  Once you have your logo designed, have the graphic designer give you the logo in various color combination.  Print them and ask your friend network for their vote.   You can email it to them, post them on social media or show them on paper.  Try to collect at least 200 votes before picking the color combination.   There are hundreds of forums online that provide free reviews to logo, graphic design, websites and blog post.  Post your logo their and ask them for their opinion.   This will make it very clear as to what will appeal to your potential customer.   

Now it’s time to build a good looking website. Do not settle for cheap looking site that bring almost no value to your customer.  My concern is that your website represents your brand.   People often judge the size and value of the company by their website.  You don’t have to spend thousands of dollars on website.  You can even start with one page site but it must look professional.  

Get a basic brochure.  Brochure that is simple to understand but attractive enough to make your customer pick it up and read.   Small description of product or services you offer and why they should purchase it from you.

These three simple things (Logo, Website and Brochure) can get you started with building your brand.  Please share your thoughts about how you started your branding. What worked and what didn’t work you.   Your experience can help someone else avoid some major pitfalls.