Posts Tagged ‘social media’

The success secret of any business is selling more. To put it simple, whether it is a computer software or simple handkerchief you produce, the sales should peak for you to get more profit. How do you increase sales? You can do it by letting know as many people as possible about your quality product and convincing them to buy it. It is simply known as Advertising in one word. Now comes the question how to advertise and where to advertise? Advertise your product in the place with maximum exposure. Be it a banner in the middle of the road or the top of a huge building, the place where more people can see your ad is the best place to post it.

Transfer the same logic to virtual media. There are no huge buildings in internet. But there are numerous visitors. Once you place your ad in the website which has maximum number of visitors, the chance for your sales increases automatically. This is where social media or social networking sites like Twitter and Facebook come into place. They are like road junctions in the internet. Nearly every one I know have an account in either Facebook or Twitter. Even if they don’t visit other websites regularly, they login to check their messages received in the social networking sites quite often. You can ask your friends and family members if they are on one of these socail media sites. Once you place your business ads in a social network site, the chances for people to see your advertisement doubles or triples automatically.

According to Google, the most browsed site in the world currently is Facebook. Even the Google search engine comes behind the Facebook site. Twitter, MySpace and LinkedIn and many other social media have very high and regular visitor list. Viewership being one major aspect, communication is a great way to enhance your business and social networking sites are the best way to do it. Imagine you have a boutique in Hayward, CA. If you promote it through social networking sites, so many people will interact with you directly. You can study the pulse of the customer in a much better way through the interactions in social networking sites.

That’s the reason so many major companies like Dunkin Donuts and BMW have their own dedicated places in the social media. They maintain a personal relationship with the customer through the social media, serve them better and make the customer come back to them again and again. Since they know what the customers want exactly, they are able to produce better products and get higher profits. Tweeting, using Facebook, E-mail marketing, video marketing everything is done to improve the sales at the end of the day. Social Media turns out to be one obligatory place for marketing for those who yearn to get more profits.

I will be writing a series of articles about how to grow  business using social media.  Check us out next week to learn step by step guide about how to grow your business using social media.